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Starfish Mobile International is in a position to cater to all the key components of the mobile interactive marketing arena: mobile marketing campaigns, broadcast messaging (to permissive databases) & mobile applications.
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MOBILE MARKETING CAMPAIGNS |
Starfish Mobile has built one of the most impressive client lists in terms of interactive mobile marketing campaigns. It has executed campaigns on behalf of some of the most recognized brands in South Africa, Congo DRC, Tanzania, Uganda and Kenya. Some of our major clients across South Africa and Africa include:
Vodacom, Celtel, SABC 3, Media, Motorola, Coca Cola, Unilever, Gillette, Duracell, KFC, Ford, SAB, Stella Artois, UIP, Nu Metro, Ster Kinekor to name but a few.
It has long-standing relationship with media entities such as RCP Media (City Press, Rapport & Sunday Sun), Associated Magazines (Cosmo, Marie Claire, Oprah magazine), IPP Media Tanzania, EATV East Africa, EARadio East Africa and will commence a full menu of mobile services with Kaya FM South Africa in 2007.
Starfish Mobile has a range of strong promotional platforms which can, dependant on the clients strategy & objectives, be tailored to meet each clients needs. They include:
- Sales drivers
- Database generation
- Viral campaigns
- Push test drives (for the motor industry)
- Customized mobile games
- Product reinforcement
- Branded MMS campaigns (slide shows & video)
- Mobile Vouchers & Coupons
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BROADCAST MESSAGING |
Starfish Mobile is able to do broadcast SMS & MMS on behalf of clients who have permissive databases.
Starfish Mobile also specializes in generating permissive databases for clients by leveraging their interactive mobile campaigns. These databases would be compliant with all related legislation.
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MOBILE APPLICATIONS |
Through its own endeavours and the relationship that it enjoys with its suppliers, Starfish Mobile is able to offer its clients a variety of applications for the mobile phone. Applications refer to ‘programs’ such as cocktail menus, translation packages etc which are specifically programmed to operate off the mobile phone platform.
Once again these applications are customizable for relevant brands and are a great way to get consumers interacting with your brand in a non-intrusive manner.
With these products & services, Starfish Mobile is in a position to conceptualize and execute creative, yet effective mobile campaigns that are aligned to the client’s overriding strategy and objectives.
When one considers, that the mobile phone is the most pervasive ‘media platform’ available, including a mobile aspect to a campaign is a logical conclusion.
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